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#BLACKCINEMA

Our client wanted to increase viewership of their Black Cinema titles and really connect with the African American community.

Brand
Platform

CAMPAIGN RECAP

Total engagement
455K
Total impressions
8.7M
Instagram eng. rate
5.37%
CPE
$0.22
CPV
CPE
CPA

About
the CAMPAIGN

We carefully selected an impactful team of black creators to take on the task, and they did not disappoint. Through their engaging content we effectively reached new members of the African American demographic, resulting in a dramatic uptick and increase in Black Cinema viewership on the platform. Now more than ever, it's important we reach marginalized groups and appeal to their beliefs, culture, and interests. Our storyline is rooted in diversity. Being a diversity founded company, we focus on bringing to light those that have been cast into the shadows. Through our strong relationships with various influencer agencies and our fortified experience running many diversity campaigns, we have an extensive roster of powerful, diverse content creators who empower their community’s voices and effectively reach members of their various demographics. 

 

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