#ProudTubiMe
Fox Tales partnered with Tubi to launch the #ProudTubiMe influencer marketing campaign. The brand wanted to showcase their extensive selection of free LGBTQIA+ movies and TV shows and prompt viewers to visit the site to start streaming.
Brand
Platform
CAMPAIGN RECAP
Total engagement
293K
Total impressions
5.6M
New customers
57K
Instagram eng. rate
4.55%
CPV
$0.02
CPE
$0.39
CPA
$1.75
About
the CAMPAIGN
Focused on highlighting Tubi’s extensive list of free scary movie titles, we curated a team of stand out influencers ranging from Halloween celebs, like Kimberly J. Brown from Disney’s iconic Halloweentown, to movie fanatic influencers. Through creating comedic, Scary Movie-like inspired sponsored content, we had viewers screaming down the halls with excitement begging to learn more about Tubi.
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